What are Resale Rights? And why do I need them?

Resale or Resell Rights are ...


Resale Rights (RR) allow for a product to be sold on to your customer as is, it cannot be amended. The customer then has no rights to pass it on or sell to their customers. In basic terms, once you receive a product with resell rights you can sell it on to your customer and the sales stop there. But, check the wording of any license you get with your product and even in the eBook its self, it may say you have Resale or Resell Rights just by owning it.

Next is Master Resale Rights (MRR) which are very similar to Private Label Rights (PLR) which I will discuss next. You are not allowed to change the product in any way or claim authorship over the product. The beauty of MRR products are that they allow for you to resell the product on to your customer with resell rights. This then allows for your customer to sell on the product to their customer. Master Resale Rights products are generally the most popular form of licence you will find online. Again check the wording of any license you get with your product and even in the eBook its self, it may say you have other rights just by owning it.

Now, Private Label Rights (PLR) is the best in my opinion because it allows for editing, re-branding, sell in any way you wish plus more. You are allowed to put your name as the author of the product, but some say are not allowed to claim any copyright as the product is available to many others also.
Some PLR products are very restricted and have limits to what you are allowed to do with the product, so, always make sure you read the licence.
I have found there are many types of PLR rights and below I'm giving more information I've found. The Transferable PLR should include passing on the editing rights while the second type does not allow passing on the editable format, which doesn't make sense to give editing rights without giving the editable format files.


Transferable Private Label Rights You are granted permission to resell the product and a non-transferable private label rights license to each of your customers. This right is not passed on to your customers. You are also granted permission to make any changes you wish to the product including but not limited to: adding or removing content, breaking it apart into separate products including articles, selling it for a profit for whatever price you wish, offering it as a free bonus, or adding it to a paid membership site. Furthermore you can offer any type of Master, Full, or Non resell rights license with it to your customers.

Non-Transferable Private Label Rights You are granted permission to make any desirable changes to the product including but not limited to: adding or removing content, breaking it apart into separate products including articles, selling it for a profit for whatever price you wish, offering it as a free bonus, or adding it to a paid membership site. Furthermore you can offer any type of Master, Full, or Non resell rights license with it along to your customers. You must not offer the product in any form of editable format besides providing specific links or areas that can be rebranded by your customers.

I'd like to add a bit here about Give-Away Rights and Private Use or Personal Use Rights
Give-Away Rights (GA): You can give the product away for free (in any way you wish, unless the licence terms state otherwise). You cannot resell or change in any way. These products will usually only include an eBook with no other items.
Personal Use Rights (PU): You're only allowed to use the product for your own benefit. Most things that are personal use rights should have a RR, MRR and/or PLR type out there which would probably be more money to get.

Bottom line is, you have to read the license you get with any of the resale products and make sure you do not overstate what you are giving with the product to your customer. If you say it has PLR then it should be stated somewhere in the sales page what the restrictions are or at least indicate if they are allowed to edit the product or if it comes with source files to edit. Some rights licenses also have restrictions or suggestions on the price that needs to be charged.
Some of the above information was found at https://www.plrassassin.com and edited by me, Mark BusyLion Smith

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